The platform for creation
of social media projects

December 7-8, Moscow,
New Space of Theater of Nations
"Platform" is a working platform for everyone who works with social values: creative groups, communications and advertising agencies, authorities and business as well as private foundations, charitable and non-profit organizations. Together we create a large-scale social media projects and impact-campaigns to make
the life of the Russian society better.
key participants in one place
large-scale social media
projects annually
million people - target audience
for each media project
What does the impact project include
[2] Social media-campaign in which the film becomes a trigger
for social change
• Creation of a full-length documentary film on a social topic
• Screenings on federal television channels
• National film distribution
• Demonstration in the Cinema-club Network of The Documentary Film and Television Guild (Russian Documentary Guild)
• Special screenings within the social and economic forums and conferences
• Promotion to Russian and international film festivals and festivals of social advertising
• DVDs and BluRays distribuion
• Online-streaming
[1] Film and its promotion
• Creating of visual identity of the project with key messages
• Edition of printed products
• Viral video from film materials and digital-promotion
• Creation of website for the project
• Information support (SMM, PR, GR)
• Launch of affiliate programs
• Launch of the crowdfunding campaigns and formation of active core of audience
• Creation of social advertising and obtaining quotas for its placement at the federal and regional levels
• Involving of social entrepreneurs
• Organization of training seminars, courses, programs, master classes
• Involving expert community
• Car runs of the film, its authors, heroes, experts through human settlements with the organization of premiere showings
• Integration with investment forums, conferences and projects of territorial development.
• Evaluation of the project's efficiency and impact before and after implementation
Plat[form] 2016
7 projects-participants*
3 social films projects
3 projects on ecology
1 project-debut
The deadline for the projects submission - up to November 27 announcement of the competition results - up to December 1
Who can participate
Creative groups, creators of social films and social impact campaigns
Project submission is closed
Representatives of authorities, sustainable business, CSR, non-profit organizations, private foundations, media, advertising agencies, students of media and film schools

#Social film-projects

We admit social projects with the specified semantic tags:

#Economic growth #Equal opportunities #Ecology #Right of the animals #Social entrepreneurship #Education #Self-study #Mentoring #Healthy lifestyle #Barrier-free environment #Rights of people with special needs #Corporate Social Responsibility #Charity #Volunteering #Revival of the village #Family and children #Rights of the child # Orphanage #Cancer fighting #Civil society development #Innovations #Human capital #Competitiveness #Import substitution #Middle class #Urban science #Development of communities #Urban and rural areas development #Gender equality #Active aging #Older generation #Civil activism #Historical processes #Public dialog #Social capital #Philanthropy #Self-realization
2017 — the year of ecology

2017 year in Russia has been declared as the year of specially protected natural reservations (SPNR). A corresponding decree was signed by the President of the Russian Federation Vladimir Putin on August 1, 2016.

The thematic focus of the Plat[form] 2016 - ecology, environmental protection, the development of "green" technologies, preserving of the diversity of fauna.

Three projects on ecology will be admitted to participate in Plat[form] 2016. The selected projects will receive opportunities for new partnerships, funding and development in 2017.

We dream to unite all people who believe in better future for Russia, who are not waiting for another time and other opportunities and want to do everything on the spot. Plat[form] is created to call such people together, embody bright ideas into actions and deeds through cinema, emotions and impressions.
Igor and Yekaterina Rybakovy
Date and place:
December 7-8, 2016
New Space of Theater
of Nations
December 7

Main programme:
10:00 – 10:30
Registration and Coffee
10:30 – 11:30
Opening of the Plat[form] 2016, speeches of key participants
11:30 – 12:30
Presentation from the special guest of the Plat[form] 2016 Sarah Ann Mosess (Together Films, United Kingdom)
"Social impact-producing. How to change the world through the film?"
12:30 – 13:30
Presentation of Russian social documentary projects
Project 1. "Each dog" #animal_rights
Viktoria Kazarina (Moscow)
Project 2. "Volga" #ecology, #economic_growth
Arseniy Naimushin (Saratov)
Project 3. "Eat the elephant" #debut, #disabled
Olesya Ovchinnikova (Moscow)
13:30 – 14:30
Break for lunch
14:30 – 16:00
Presentation of Russian social documentary projects
Project 4. "Bears of Kamchatka" #ecology
Irina Zhuravleva (Moscow)
Project 5. "Specials" #problem_children
Anna Dranitsina (Saint-Petersburg)
Project 6. "Ice" #ecology, #art, #inclusion
Natalia Bril (Irkutsk)
Project 7. "Teacher's day" #school_education
Julia Vishnevetskaya (Moscow)
16:00 – 16:30
Coffee break

Parallel sections:
Second Floor
16:30 - 19:00
"Seven tables" networking, projects discussion

Big hall (second floor)
16:30 - 19:00
"Across the Don"
Presentation of participant of Plat[form] 2015,
Q&A with the director Evgeniy Grigoriev

Small hall (first floor)
16:30 - 18:00
"Social architecture"
Andrey Chernikhov lecture
(Andrey Chernikhov Architectural Studio)

19:00 – 20:00
Glass of wine
December 8

Main programme:
10:00 – 11:00
Registration and Coffee
11:00 – 13:00
Case-study of the #HEARME impact-project
Olga Arlauskas and Nikita Tikhonov-Rau: "How to implement
a social impact project?" Q&A with the creators, social investors and protagonists of the film
13:00 – 14:00
Lunch break
14:00 – 15:30
Workshop: "Social cross-media projects based on film and theater production. Brainstorming for the "They we are" project.
15:30 – 16:00
Coffee break
16:00 – 18:00
Screening and discussion of the film Born to be free,
Q&A with the director Gayane Petrosyan (Baikal Sinema, Russia) and producer Mike Lerner (Roast Beef Productions, United Kingdom)

Parallel sections:
Small hall (first floor)
12:00 - 13:30
"Social communications"
Olga Popova-Kachelkina workshop
(Association of Social Communications, +1 project)

14:00 - 15:30
Screening of impact documentary "Virunga"
(winner of the Britdoc Impact Award)

16:00 - 17:30
"Social online technologies: web, smm, apps, digital"
Workshop by Alexey Nitsa
(Social Technologies Center)

19:00 – 22:00
Plat[form] 2016 closing ceremony.
Impact-party in "Mart" cafe (with invitations)
Nikita Tikhonov-Rau
director, producer, founder of the Plat[form] for social media projects, General producer of the "Third Sector" Social Film Laboratory, Vice President of the Documentary Film and Television Guild (Russian Documentary Guild) for special projects

"I want the Platform to become a point of growth and a place for effective search of new partners and friends for you".
Win-win. Everyone wins
Creative groups

will open new possibilities for development and financing of their projects
Business and CSR

will attract strong creative partners and tell about their social projects through media
Non-profit organizations

will become protagonists of media projects and incite more donors and volunteers
Media representatives

will find interesting content and minimize the cost of its production
How did the Plat[form] 2015 take place
Organizer | Title Partner
Official platform
Visual communication
Industry social partners
Industry film partners
Media partners
Coffee partner
Official cafe
Plat[form] is an annual b2b platform for creation of large-scale impact-projects that can have an impact on the social problems solution. The main tool, a conceptual core of projects submitted under the Plat[form], is social films.